Peter Drucker, author of Managing the Future observed: “We live in a very turbulent time, not because there is so much change, but because it moves in so many different directions.” (Drucker, 1993) Effective college and university instructors have to be ableto recognize and run with opportunity to learn, and to constantly refresh the knowledge base.” The complexity of rapidly changing teaching technology makes it a critical objectives for practitioners to learn about the latest tools to enhance presentations in the classroom. YouTube has proven in the last two year to be an emerging technology withstrong potential for enhancing classroom discussions, lectures and presentations.

The following paper discusses the history of youtube software, the impact of YouTube ontoday’s public speaking audience, and the use of YouTube to enhance public speaking curriculum. As part of the research 77 undergraduate students taking the introductoryspeech course at Daytona Beach College (DeLand, Florida campus) were surveyed about the use of YouTube technology in the classroom.

History

YouTube, the latest gift/threat, is a free video-sharing Web site that has rapidly become a wildly popular way to upload, share, view and comment onvideo clips. With more than 100 million viewings a day and more than 65,000 videos uploaded daily, the Web portal provides teachers with a growing amount if visual information share with a classroom full of young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a small privately-funded company. The company was founded by Chad Hurley and Steven Chen. The company raised over $11 million of funding from Sequoia

Capital, the firm who also provided initial venture capital for Google, The founders initially had a contest inviting the posting of videos. The contest got the attention of the masses and Google, Inc. In October 2006, Google acquired the company for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold the leading position in online video with 29% of the U.S. multimedia entertainment market.YouTube videos account for 60% of all videos watched online . . . The site specializes in short, typically two minute, homemade, comic videos created by users. YouTube serves as a quick entertainment break or viewers with broadba

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